The Gender Equality Measure scores ads or entertainment on how and how prominently they depict women, like an ad-industry version of Six Sigma, the data-driven methodology aimed at eliminating defects in products or services.
Category: Innovation
Stereotypes about women’s work, men’s work threaten innovation
The Australian labour market is highly gender-segregated by industry and occupation, a pattern that has persisted over the past two decades.
This paper looks at the features of ‘female-dominated’ and ‘male-dominated’ organisations, while highlighting the unequal distribution of women and men across industries and occupations.
Data is sourced from the Workplace Gender Equality Agency’s (WGEA) dataset (2014-15 reporting period),1 and from the Australian Bureau of Statistics’ (ABS) Labour Force Quarterly Survey (May 1995 and May 2015 periods).2
