As girls get older, their confidence decreases – from 56 per cent of girls viewing themselves as confident at 10, to 44 per cent by the time they reach 17, to just 27 per cent when they reach adulthood (18-25).
Category: Media
Diversity in creative agencies: survey findings from The Agency Circle
CEO/MD roles were 84% male, 16% female
79% of sources quoted in 6 Australian newspapers are male
The latest research from the Women’s Leadership Institute Australia (WLIA) found just 21% of sources across a massive 6000 newsprint articles analyzed were female.
The study covered articles across Australia’s six key newspapers during a three week period in February 2016, including The Australian Financial Review, The Australian, The Age, The Sydney Morning Herald, The Herald Sun, and The Daily Telegraph.
The American Association of National Advertisers has a new system to monitor how ads portray women
The Gender Equality Measure scores ads or entertainment on how and how prominently they depict women, like an ad-industry version of Six Sigma, the data-driven methodology aimed at eliminating defects in products or services.
He said, she said
Of nearly 100,000 distinct words used in the collected news articles, “he” was the 16th most frequently used. By comparison, the equivalent female pronoun – “she” – was the 66th most frequently used. “She” turned up 11,765 times, while “he” appeared more than 40,000 times.
Mates over Merit: The Women in Media Report
“Progress towards equality for women in media is disappointingly slow,” Tracey Spicer, national convenor of Women in Media, said. “While there are more women than ever before working in the industry, they still dominate the lower paid, less powerful positions.”
See Jane? Or don’t see Jane.. not in the movies anyway
From 2006 to 2009, not one female character was depicted in G-rated family films in the field of medical science, as a business leader, in law, or politics. In these films, 80.5% of all working characters are male and 19.5% are female, which is a contrast to real world statistics, where women comprise 50% of the workforce.
