Significance of the gender divide in financial services in 2014

The value or importance of cultural change continues to be perceived in starkly di erent ways by male and female respondents.
For women, it is the primary issue to be addressed by the industry to encourage greater participation, consistent with the 2012 and 2010 surveys.
In responses to the open-ended questions at the end of this survey report, cultural change is often linked, or seen as a component part of, other policy measures such as workplace exibility or access to childcare.
“The culture needs to change to allow men to take up more exible work options — until workplace practice sees men as the norm in working exibly too, women will always remain at a disadvantage.”